Bruegger’s Bagels, known for its freshly baked, authentic New York-style bagels, recently launched a new video series called “Behind the Taste” that takes a look at the people and traditions behind the brand.
The first video, available now, features Senior Director of Manufacturing Ben Richards, a bagel expert who has been with the company for more than 25 years, demonstrating the 100-year-old traditional New York-style baking method and simple ingredients that Bruegger’s Bagels still uses to this day. At the end of the video, there’s a code for viewers that can be redeemed for a $9.99 Big Bagel Bundle. Each video will feature a different food item with an offer.
Upcoming videos will feature a tour with a dairyman who produces the company’s 100 percent made-in-Vermont cream cheese; a visit with the proprietor of a traditional salmon smoker that provides Bruegger’s Bagels’ lox; and an interview with a pair of brothers who create the company’s famous sundried tomato spread. Stay tuned at www.behindthetaste.com.